AWS Certified Machine Learning - Specialty MLS-C01 — Topic 1 Question 50

Question

A Marketing Manager at a pet insurance company plans to launch a targeted marketing campaign on social media to acquire new customers. Currently, the company has the following data in Amazon Aurora: • Profiles for all past and existing customers • Profiles for all past and existing insured pets • Policy-level information • Premiums received • Claims paid What steps should be taken to implement a machine learning model to identify potential new customers on social media?

Accepted Answer

Correct answer: B. The correct answer is B. Option B: Use clustering on customer profile data to understand key characteristics of consumer segments. Find similar profiles on social media.

AWS Certified Machine Learning - Specialty MLS-C01 — Question 50